Maximizing Your SEO Potential: Understanding the Importance of Page-Experience According to Google
Google has recently emphasized the importance of Page-Experience for websites to perform well in search results. This means that factors such as Core Web Vitals and HTTPS will play a crucial role in determining a website’s search engine ranking.
To help website owners improve their Page-Experience, Google will be updating the “Page Experience” report in Search Console to include Core Web Vitals and HTTPS dashboards, as well as links to guidance on improving page experience.
It’s important to note that there is no single “page experience signal,” and Google’s system evaluates multiple elements to determine a website’s overall Page-Experience. While Core Web Vitals are highly recommended, page experience is more than just these metrics.
Google evaluates Page-Experience on both a page-level and site-wide basis, and emphasizes that they aim to show the best content to users, even if the page-experience isn’t perfect. However, providing a great Page-Experience can be a significant advantage for eCommerce and publisher sites in particular, where there can be a lot of variation in content.
Based on the March 2023 core update, it appears that Page-Experience is becoming a stronger signal for SEO success, and website owners should prioritize improving their website’s page experience to stay ahead of the competition.
